Marketing cycle is a process that businesses use to promote and sell their products or services. It involves a series of steps that work together to create an effective marketing strategy.
The first step in the marketing cycle is research. This involves gathering information about the market, the target audience, and the competition. The goal of this research is to understand consumer behavior, preferences, and needs so that the business can create marketing messages that resonate with their target audience.
Based on the research, the next step is planning. In this stage, the business creates a marketing plan that outlines the specific tactics they will use to reach their target audience. This can include advertising, content marketing, social media marketing, email marketing, and more.
Main stages of the marketing life cycle
Knowing alternative touchpoints to spend time on can help you win your prospect back if the initial interaction they had with your brand does not have the desired effect. Even after a prospect makes a purchase, the stages of the marketing life cycle still take them into account. This is how it differs from taking a quick look at the buyer’s journey or conversion funnel. To make them devoted brand champions is the goal of this aspect of your approach.
You may cultivate the ideal brand supporter by positively impacting customer behavior as they move through the various marketing cycle touchpoints.
1. Attract
The answer is by attracting leads to your site and grabbing their attention effectively enough to pique their curiosity. To do this, we recommend the following:
Be active on your blog
A few pointers to keep in mind when creating content:
- Always keep your lead’s characteristics in mind.
- Consider what information they would like to hear.
- Think about the issues they require assistance with that you might be able to resolve.
Avoid being overtly “salesy” in your content, especially during the lead generating process’ initial stage of lead attraction.
Search engine optimization (SEO)
The success of your new inbound marketing leads depends on SEO. When someone has a question or a problem, one of the first things they do is go to their preferred search engine and enter in their query. If you use SEO effectively, you will already be aware of what they are looking for and have produced material that addresses their long-tail term. If your SEO efforts are successful, when the search results load, you will eventually be on page one. You should ideally have the featured excerpt.
Customer engagement strategies are now more personalised and instantaneous than a text or email. The effectiveness of your marketing product lifecycle can be improved by automating your communication across these channels. If you make these changes, your prospects will go smoothly into the following level.
2. Nurture
In what ways are you developing your lead? A potential customer needs to be persuaded to join your community through the appropriate pipeline from the moment you first interact with them. Now that your website has more leads, encourage them to convert by nurturing them. Typically, you employ gated material in exchange for the lead’s contact information (name and email). You’ve raised brand recognition; now it’s time to track details and start enjoying the advantages of lead nurturing. Gated provides let you register a contact with a service so you can start following their whereabouts.
Here are some elements to get you started:
Landing pages
A landing page serves as the location for your gated content. Simply directing a lead to the landing page may not be sufficient. It is important to continue to entice the individual towards downloading the content, as this represents the next stage in the marketing cycle.
Answer queries like, “How will this content help you?” using your words. and “What justifies downloading this content?”
In addition to the content itself, it is essential to incorporate an attractive design, a prominent call to action (CTA), and a user-friendly form on your landing page.
Forms
Forms are the gatekeepers to your lead’s valuable information. Typically, these forms collect critical data such as names, emails, and sometimes even phone numbers. It is important to exercise caution and avoid asking too many questions, as this may deter potential leads. Once a lead decides to click on the download button, it signifies their readiness for further conversations and engagement.
CTAs
Think of CTAs as the guiding lights that illuminate the path for your leads throughout their marketing life cycle journey. These calls to action provide the necessary direction to lead a potential customer from the initial blog post towards the landing page, and eventually towards filling out the form. By strategically placing CTAs at each stage of the journey, you can effectively guide your leads towards the ultimate goal of converting them into loyal customers.
Be specific and direct about what you want people to do, and try to limit your CTAs to one per page.
Dynamic content
Because each lead is unique, it is important to ensure that they receive relevant, individualized information. This is where dynamic content comes in.
It is a good idea to have a backup plan in place in case you need to change your mind.
Email drip campaigns
Once your lead fills out the form with their valuable information, it opens the door to a world of possibilities. By utilizing email marketing automation, you can create a personalized and efficient email drip campaign that is tailored to your client’s specific needs and preferences. This not only saves valuable time but also ensures that your client communications are streamlined and effective. With the right automation platform, the sky’s the limit when it comes to creating meaningful and lasting connections with your clients.
3. Convert
Have you unlocked the secret to converting prospects into loyal customers? Your lead is teetering on the edge of transitioning from mere prospect to valued customer, which means the time has come to focus on driving conversions. To achieve this goal, it is crucial to inject a sense of personalization into every stage of the marketing product cycle. After all, it is this element of personalized attention that sets inbound marketing apart from its traditional outbound counterpart. So go ahead, embrace the power of personalization, and watch as your prospects transform into lifelong customers.
Congratulations, you’ve managed to capture your prospect’s attention! But what’s next? As you consider how to stand out amongst your competitors, it’s important to remember that the marketing cycle does not come to an end when your lead becomes a customer and makes a purchase. In fact, it’s just the beginning. It’s essential to maintain regular communication with your customers, continuously learn about their needs and preferences, and update their information accordingly. To achieve this, we recommend the following strategies:
CRM
Ensuring the confidentiality and security of visitor information is of utmost importance. For this reason, utilizing a marketing automation platform equipped with a built-in CRM can be highly effective, as it centralizes all data in one secure location. This not only simplifies the management of customer information but also provides peace of mind knowing that sensitive data is being handled with the utmost care.
Email newsletters
One of the keys to maintaining strong relationships with your customers is by keeping them informed and engaged with your organization’s latest developments. This can be easily achieved through the use of email marketing campaigns.
By utilizing email marketing metrics, you can accurately track their engagement and adjust your approach accordingly, ultimately resulting in a more positive and fruitful relationship with your valued customers.
Analytics
Unlock the secret to a successful marketing strategy by carefully examining the marketing cycle and analyzing what worked and what didn’t. This valuable insight can be used to fine-tune your next campaign and achieve even greater success.
Remember, your potential customers crave personalization and want to be treated like individuals, not mere numbers. By creating a unique and personalized experience for your customers, you can build a lasting relationship that keeps your brand at the forefront of their minds. And by relying on analytical data, you can ensure that your efforts remain effective and relevant in today’s fast-paced and ever-changing market, securing your position at the top of your industry.
